iD Mobile, the 4G network mobile network launched by Carphone Warehouse in May 2015 has now reached a customer base of 500,000 contract customers. It was the first UK operator to introduce Data Rollover for its customers automatically and at no extra cost, a move which has led to the launch of similar services by other operators.
Alongside its range of market leading SIM only and handset propositions, iD has been busy building its brand awareness, embracing a number of new marketing initiatives. The latest is a six month sponsorship of Family Guy, on ITV2 to build brand awareness on a mass scale. This has coincided with the launch of a market-leading prepay offer last month and new functionality in the iD app, which is used by over 70% of the iD customer base.
Pay-as-you-go. Flexible, contract-free SIM plans that give you value for money. You simply pay for what you need by adding credit, or buying bundles of minutes, texts and data. More about Pay-as-you-go.
Data Rollover. A free feature on all GoTo plans, Data Rollover lets you roll over unused data to the next month, giving you a second chance to use it. More about Data Rollover.
Data Cushion. This new feature is currently available on selected Samsung deals. With Data Cushion, you get a 10GB pot of emergency data to fall back on at any time. More about Data Cushion.